pittsburgh

Our Re-design Process: Choosing Brand Colors

First edition design versus second edition design.

First edition design versus second edition design.

When I sat down to redo The Journal Deck design, I tossed around lots of different color choices. At one point I thought I would stay in a similar color family with the teals and purples and just change the font because I thought changing colors would just be FAR too drastic for a brand to do successfully. .

I feared people would be confused and wouldn’t recognize us anymore. I feared people would HATE the color change and want purely mystical colors, such as what we had. .

But ultimately, the colors felt…off to me. Because they didn’t feel like me anymore. Don’t get me wrong, I have nothing against the teal and purple combo, and I think they’re great colors…but not for my products.

I started describing them as too “unicorn,” and as the creator that felt disjointed from my essence and what I wanted to evoke through my products.. So much so, that even on my personal biz page @alyssakuzins I didn’t want to post pictures of JD because it felt like it wasn’t representing my energy. That’s not good, right? .

Everything I do on my personal biz page is in shades of pink/mauves/tan and pops of yellow and in the summer orange, which also happens to be my favorite season (Leo over here).

So when I got right to it, I decided that in order to create a “modern yet mystical” look and feel, I needed to keep some purple, but pop the rest with pinks, oranges and yellows. And you know what? THIS feels like Alyssa. This feels like what I want to put into the world.

Despite the fact that now, aesthetically speaking, it feels slightly immature and one-dimensional, I’m so grateful for the first edition designs because they got me here. Looking back, the ombre was an easier design for a first time product compared to this new, more complex geode style, but I know that you have to crawl before you can walk, let alone run. But now, we’re ready to run for miles.

What do you guys think of the new colors for the OG Deck? Please share with me on Instagram as I would sincerely LOVE to hear your feedback!