When I sat down to redo The Journal Deck design, I tossed around lots of different color choices. At one point I thought I would stay in a similar color family with the teals and purples and just change the font because I thought changing colors would just be FAR too drastic for a brand to do successfully. .
I feared people would be confused and wouldn’t recognize us anymore. I feared people would HATE the color change and want purely mystical colors, such as what we had. .
But ultimately, the colors felt…off to me. Because they didn’t feel like me anymore. Don’t get me wrong, I have nothing against the teal and purple combo, and I think they’re great colors…but not for my products.
I started describing them as too “unicorn,” and as the creator that felt disjointed from my essence and what I wanted to evoke through my products.. So much so, that even on my personal biz page @alyssakuzins I didn’t want to post pictures of JD because it felt like it wasn’t representing my energy. That’s not good, right? .
Everything I do on my personal biz page is in shades of pink/mauves/tan and pops of yellow and in the summer orange, which also happens to be my favorite season (Leo over here).
So when I got right to it, I decided that in order to create a “modern yet mystical” look and feel, I needed to keep some purple, but pop the rest with pinks, oranges and yellows. And you know what? THIS feels like Alyssa. This feels like what I want to put into the world.
Despite the fact that now, aesthetically speaking, it feels slightly immature and one-dimensional, I’m so grateful for the first edition designs because they got me here. Looking back, the ombre was an easier design for a first time product compared to this new, more complex geode style, but I know that you have to crawl before you can walk, let alone run. But now, we’re ready to run for miles.